The art of trolling is such an interesting concept when you think about it. Not only at a scholarly level but on a modern one as well. Trolls are imagined as people who are hunched over big computers, constantly on online forums, looking for some poor chump to troll. While that stereotype makes up for a small percentage of trolls, in the 21st century, trolls can range from anyone, to an ordinary nine to fiver to the Queen of England.
In Rachel Barney’s key definition of trolling, she focuses on the many different types of trolling. Formally, trolling had to have a very aggressive and hostile behavior. Most modern trolling expands the idea of ‘hostile’ to fit behavior that is considered ‘disagreeable.’ Michele Tepper’s definition of trolling includes a ‘gatekeeping,’ aspect used as a method to keep out outsiders who didn’t understand the ‘joke.’ A key point to Whitney Phillips’ argument is how trolling has evolved to fit the modern era, forcing the original meaning of what a troll and trolling is to follow. The definition of trolling now is more flexible to fit the perceiver. Some might define aggressive or belittling behaviors as trolling, while others would rather describe it as ‘fishing.’
The funny thing about trolling is that scholars can’t even argue on a single definition, even the origins of trolling are unclear. Trolling has moved away from being seen as an anonymous user sprouting belligerent comments online. Being a troll isn’t such a touchy subject anymore, anyone can be considered a troll by the mainstream media. Online culture has taken the term ‘trolling’ and warped them into what they believe to be a troll, which can change depending on the observer. It’s quite fascinating that what was once viewed as a taboo subject is now normalized and sometimes even celebrated by communities. And while trolling is mostly seen online, it’s now not exclusive to the internet, although it is easier to troll on the internet than in real life. Causing chaos is easier when you’re anonymous, but it’s not a strict requirement to be a troll. Behaviors of what makes a troll have grown and will continue to grow, thanks to how the term has lost its original meaning over time.
Taylor Swift is a beloved celebrity. With a total of 10 studio albums, multiple sold-out concerts, and 562 awards, she’s adored by millions and has a solid fan base. Despite being well-loved, Swift is also a troll. Her trolling is mostly seen through her songs, where she has either deliberately called ex’s out by their names, or dropped hints about who she’s singing about. Hints that can only be picked up by loyal fans, followers, or Swift conspirators who keep tabs on her life. On her most recent album Midnights, Swift drops multiple ‘subjective’ hints about her feuds with multiple celebrities, such as Scott Borchetta and Kayne West. Even with ‘subjectivity,’ anyone who follows celebrity news would be able to conclude who she’s talking about. In November 2021, she also released a 10-minute music video for her song ‘All Too Well,’ where she calls out Jake Gyllenhaal and their past, toxic, relationship, without ever mentioning his name.
A compelling argument given by Barney is the belief that trolls can exist outside the internet. This aligns with how Swift trolls, and while there are moments of her trolling behavior existing online, most of her iconic moments can be seen in her music. Swift exudes the modern era of trolling, although her fans are a big part of why she’s able to have so much success in this field. Without her fans being able to read past all the subjectivity, without the ‘in’ group, Swift’s trolling would be non-existent to the public.
One of her bigger ‘trolling’ incidents is her 10-minute music video of ‘All Too Well.’ While Gyllenhaal’s name is never directly said, it’s undeniably about him. Several moments and items are referenced in the video that leads to him, most apparently the scarf and the handheld dinner scene. Another aspect worth mentioning is the length of the video. Swift created a 10-minute video that could have been put into a three-minute one. Not to mention that after the release, she had fans swarming to Twitter to troll Gyllenhaal themselves directly. Tepper explores the ‘gatekeeping’ aspect of trolling in her writing, and that same aspect can be applied here. Swift’s ‘subtly’ is only seen through fans who are in her fanbase. Swift perpetuates an ‘in group’ (seen through her music) by taking advantage of those not a part of it.
An important part of trolling is provoking a reaction. Fans trolling Gyllenhall is not the first incident where Swifties took to social media on a rampage. This is a common pattern seen with Swift’s fans when Swift herself is engaging in some trolling. She’s also elicited reactions from her exes, including Gyllenhall, John Mayer, and Seth Myers, who all had negative reactions to her music when she called them out. This includes but isn’t limited to “All Too Well, “Cardgion,” her album Red, and “Dear John.”
In the fall of 2022, along with the new release of her album Midnights, she released a music video for one of the songs on the album, “Anti Hero.” In the video, there’s a scene that features Swift’s grown-up sons and daughter-in-law, who find out she left them nothing in her will during her funeral. They believe in her will that she has left a “secretly encoded message that means something else.” Swift ends up popping out of her casket and says, “P.S. There is no secret encoded message that means something else.” This little tidbit in her musical video calls out not only her fans but Swift herself and makes fun of how so many people think there are little hints in everything she does. This goes hand in hand with when she trolled her fans on Instagram back in 2020 when she changed her Instagram theme and posted a photo of seven palm trees. Fans came up with a theory that every photo she posted after the seven palm trees was a countdown to something new when in reality it was a coincidence. With Swift being a public figure, she definitely has more influence than someone who’s anonymous, but she still never fails to provoke reactions. She successfully drives fans crazy into thinking that there’s some underlying secret in her art. Thus, driving them up the wall if they haven’t decoded her hints, thinking that they missed something in the community that they’re supposed to be knowledgeable in.
Swift isn’t the only beloved celebrity that can be considered to actually be a troll. There are celebrities like Greta Thunberg, the former Queen Elizabeth II, John Mulaney, and so many others. Thanks to expanding the original definition of what a troll is to fit the modern era, it’s easier for people to fall into the category of ‘trolling.’ It makes me curious, excited, and yet nervous about the future of trolling and what it holds.



